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FOR IMMEDIATE RELEASE  

                                                               

Indiana Elite Prep Becomes First Big Baller Brand Sponsored Prep Program in America

Indianapolis, Indiana - Indiana Elite Prep is proud to announce its distinction as the first Big Baller Brand Inc. sponsored prep program in the United States. This partnership between Indiana Elite Prep founder, Coach Tony Cole, and Big Baller Brand founder, LaVar Ball, brings together two industry leaders in one of the most unique collaborations in sports.

The partnership combines LaVar Ball’s visionary marketing prowess with Coach Tony Cole’s over 20 years of experience in the basketball community. Known for his deep knowledge of the prep and JUCO environments, Coach Cole’s leadership alongside Ball’s brand influence goes far beyond apparel—it’s about creating a comprehensive basketball platform that is rapidly growing and reshaping youth sports.

Big Baller Brand will now have a full uniform presence, not only in basketball but also in volleyball and soccer programs across the country. Furthermore, the formation of BBB Events brings high-level, professionally organized events, including JUCO jamborees, prep and high school showcases, and grassroots tournaments for all levels and ages. These events are held at premier venues and are run by experienced professionals dedicated to ensuring top-quality experiences.

BBB Events is also partnering with programs and small colleges nationwide and abroad to support fundraising efforts for uniforms and essential gear. No program is turned away, as the mission is to provide opportunities for all, ensuring that programs get the exposure and support they need to thrive.

"This is more than just selling merchandise," said Coach Tony Cole, Director of Basketball Operations for BBB Events. "This is about impacting the culture in ways that truly benefit the youth, giving them the platform and resources they need to succeed."

For programs interested in partnering with Big Baller Brand, whether for uniforms, camps, or fundraising, BBB Events is open to exploring all possibilities. Coaches and program leaders can reach out directly to Coach Cole at Events@bigballerbrand.com for further discussions on how to collaborate.

About Big Baller Brand
Big Baller Brand is a family-owned company founded by LaVar Ball, known for its bold approach in the sportswear industry. More than just a brand, BBB is about creating platforms that support athletes at every level, delivering high-quality gear, and hosting elite events to help youth and grassroots sports programs grow.

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